Toyota Kirloskar Motor Pvt Ltd hopes to garner a 10% share of the overall domestic market for cars by 2010. Towards this end, the Co. is open to the idea of embarking on the manufacture of a small car variant, according to Toyohiko Ino, Director of Marketing, Toyota Kirloskar Motor Pvt Ltd.
Addressing a press conference here on Saturday, Ino said the proposed small car variant would be `market-driven' and belong to a new segment altogether. By 2010, the company hoped to sell 200,000 car units, which would account for around 10 per cent of the domestic market for cars at that time.
In 2004, Toyota Kirloskar Motor sold 46,000 vehicle units. In the current calendar year, the company hopes to sell around 65,000 vehicle units comprising the Innova, Corolla and the Camry.
According to Ino, Toyota Kirloskar has a 36 per cent share of the market segment it is currently present in. "That makes Toyota the largest-selling car in the executive segment in India", he said. The company would break even in the current year, he said, adding that global sales of the Corolla stood at 1.2 million units in 2004. In India, sales of the Corolla in 2004 went up to 10,195 units, clocking a growth of 25 per cent over sales the previous year.
As part of its customer-centric initiatives, Toyota has presented a pan-India `Top-of-the-World' offer for Corolla customers. Toyota customers who have bought the Corolla between June and July 2005 have a chance to win a holiday to a destination abroad through a lucky draw. Additionally, four couples will win a `Round-the World' trip each, Ino said.
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