Rs. 1 Lakh car!

Circa March, 2008; Venue: The Geneva Motor Show. Like every year, the 78-year-old automotive show is a big draw. More than 5,400 journalists, 750,000 visitors and 300-odd exhibitors have descended on the 114,000-sq. mt. exhibition ground. As usual, the automotive drool fest is spectacular: there are super-luxury cars on display that are bigger, shinier and faster than the ones year before; hybrid cars promise to become cheaper and even more environmentally-friendly, and a slew of nifty concept cars from the big manufacturers gives a peek into the automotive future-the small cars will rule. Yet, the biggest buzz is not about any of these cars. The talk of the show is the unveiling of the world's cheapest car, with a sticker price of $3,000 (Rs 1,32,000 at the current exchange rate). The manufacturer isn't Toyota, Suzuki or the French Citroen. It is a Pune-based company called Tata Motors, and the 6-feet-plus man standing next to it just can't stop beaming at the flashing cameras. Five years after he promised (incidentally, at the same show) to build the world's cheapest family car, Ratan Tata has delivered. Beating incredible odds once again, the Chairman of the Tata Group has built a car that could do to India what Henry Ford's mass production did to America in the first half of the 20th century. He's built Everyman's Car.

That's the first paragraph of the latest Business Today issue featuring Mr. Ratan Tata and the Rs. 1 lakh car. The issue is loaded with features that any auto enthusiast would love to read. I would say that Business Today has covered the current Indian auto scenario better than any other car or bike magazine in town.... So, go get your copies today!!

PS: If you want to read the online issue, please contact me.